10 Simple Brain-Dead Tactics for Increasing Conversions


Let's face it, we only have so many visitors. And many of us struggle to gain the visitors we have. We work hard for the hits. No doubt about it.

So it only makes sense that we squeeze everything out of the hits we do get.

Don't you agree?

Today I wanted to cover some powerful and often simple ways you can increase your conversions.

Let's dig in...

1. Simple Language


When you are creating sales copy for the internet you need to make it simple. Most experts will tell you to write on a 6th grade level.

This is in no way a blanket statement saying every one surfing the net is not to bright. It’s a fact because; it’s how most people talk to each other on a regular basis. Normal every day conversation.

When was the last time you used big fancy words when you chit chatted with your friends?

I’m sure there are some folks that use highly educated chatter when in social situations, but they are sure not the majority.

You also have to remember, not every web surfer has gone to college or is a literary genius, I fit into that class myself. To cover your bases you need to write at a level every one will understand.

Do you want to lose potential customers, only because they couldn’t understand what your trying to say on your sales pages?

Of course not.

The use of simple language also makes for easier reading; your visitors don’t have to think when they are digesting your content. Have you ever read something and had to think while reading? How to pronounce a word or figure out its meaning?

It’s too much work. It will be easier for your visitors just to move on, away from your pages.

It takes all Kinds

There are buyers at every level of intelligence. A high school drop-out can buy just as quickly as a noble prize winner, actually probably more likely.

The best way to write anything you want others to read is to write as though you are talking to a friend, you could even imagine a friend sitting across from you as you tap the keys.

Copywriter Great John Caples said this on the subject:

“Simple language is no resented by educated people. And simple language is the only kind most people understand. When you read over your content, say to yourself, “Will this be understood by my barber or by my mechanic who fixes my car?”.”


2. Emotional Words - Interesting Copy 


Beef up your content so it is compelling and interesting to your visitors. How many folks are going to stay around and read your content and take action if they are bored to death?

I know for myself, the biggest reason I leave a web site is when it’s boring.

What about you? Don’t take my word for it, think about it for a moment.

The same goes for any reading really. As I write this I am in the middle of a copywriting book from a very well known copywriter. Even though I have a huge thirst for this information I have had a hard time staying with the book. Why? Because it turned boring. The information is incredible, but it’s not written with enough emotional or interesting writing. I’ll get through it, but it’s no fun when it turns into work.

Few examples of emotional words: inspired, amazed, delighted, reckless, brave.

Do you want your readers to feel like they are working when they read your writing? Course not, no one does. It makes matters worst when they don’t know you or did not come specifically to read your works.

Your soul objective is to get your visitor to read your content or get them in the frame of mind that they want to buy what you are selling or promoting. Even if it's to sign up for your list. You want to get them to take action and make the decision and follow through.

One of the most famous Copywriters, Joe Sugarman’s boiled down process, is to get the reader hooked with each sentence so they move on to the next.

Suck them in...

The headline draws them in and gets them to read the next sentence, and so on, moving through to the end, to the call to action, or as long as it takes to get them to take action you want them to take.

The way to keep them reading is of course to make it interesting. Boring writing won’t keep them scrolling, it will only push them to move on to your competitors site.

I personally believe that humor helps, it is even said that each time you get the reader to laugh, even a chuckle, you reset their attention span. Although, some copywriters disagree and others do use it as a tactic.

The late Gary Halbert often used humor, though maybe not intended, in his sales copy. Of course testing will sort out the truth.

3. Benefits Not Features


What sells products is what it can do for the buyer. You need to sell the benefits not the features. Sure you've heard it many times before, What's In It For Them.

What is the difference between a feature and a benefit?

A feature of a diet pill might be: “Lose 5lbs With Our New Diet”.

The benefit could be: “How Sexy You’ll Look in that Black Dress After Losing 5 Pounds”.

While both are pretty stimulating, wouldn’t you agree the second one is more compelling?

You need to remember, people yearn to be popular or look good. The incredible growth in plastic surgeries proves the fact. Or they want to be rich, have all the fancy toys. They want to lose weight, or have long flowing beautiful hair. (wouldn't mind some hair myself, doesn't have to be flowing). The list goes on as to the hot buttons for your visitors.

You need to show, with emotion, how the features of a product or service helps your potential customers or leads get what they want. What they really want.

4. Presentation


There is no doubt that presentation makes an incredible impact. How your web site and sales page look, or your optin box, project an image of you or your business, good or bad.

I am not saying you need to be a high end design web designer, nor do you need to hire one to do such work. I am saying, put some thought and effort into the look of your web properties. It can and usually does pay off in the long run.

These days, there is no reason to have a low quality web presence, no matter your skill or knowledge.

Pretty as a Picture

For example, WordPress blogs have literally 1,000’s of themes that are simply plug-in-play, any one could create a professional looking blog with a few clicks of the their mouse.

The same goes for a regular, every day website. There are numerous places on the internet where one could find more than an ample supply of designs, most all are quite easy to use.

Think of your website or blog as a real brick and mortar store. If you were a customer, would you walk into your place of business? Would you be leary to make a purchase? Would you trust YOU?

Why should online be any different than offline?

We all form an impression, often even sub-consciously, when we go to a new place of business or website. The old saying about first impressions, you only get one chance, so you better make it good.

Would you be jumping to buy something from a store that looked like it was decorated by a run-away twister?

I’ll be the first to admit I have purchased from terrible looking websites, but not that often.

As I said you do not need an award winning web site, quality content will often over shadow a less than stellar design. Still, there is no reason not to have a neat and tidy site.

5. Images


While some of the highest pulling sales letters in history have had no images or graphics, they should not be ruled out. If anything they can make up for deficiencies in other areas.

Do you have a picture of yourself on your website or in your products?

If you do not, then why not?

Say Cheese

One of the things your buyers wrestle with is trust, you know they are already skeptical, it’s a given, so they are thinking, can they trust you. It’s your job to do everything you can to show them they can trust you and they are safe to make a purchase with you.

One way to do that is show you are a real person, you are real, not some fly by night scammer.

Believe me, I am not crazy about having my picture taken, and they never seem to look good, but showing my mug shows I’m real.

Another even more important way to use graphics is in a way that shows the visitors the product in use, or better the reward of using the product or service. This can be very effective.

Your Gonna Be a Video Star

You could go one step further than a picture of yourself. A video builds even more credibility. With a picture, you could have gotten that from anywhere, it might not really be you, for surfers that think that way, as some do.

With a video, you are more than some picture, your talking to them. Full color motion, flesh and blood.

Another advantage of using a video of your self, is that you could do more selling. You can express your passion for the product or service. This comes across more powerful than words or pictures ever can.

An inexpensive web cam can create some quality videos you can do right from your computer. Be sure to check the resolution or mega pixels before purchasing a web cam, the higher the better.

Why do you think SO many sales letters are only video's these days? Because they work.

7. Testimonials


Here’s the grand daddy of all conversion tactics, well pretty close anyways. A testimonial can speak volumes for your product because it is seen as an un-biased endorsement for your product from another customer.

Testimonials have proven to increase sales. Some of the most successful ads in history have been built entirely on testimonials.

The best testimonials are the ones when a customer tells or shows exactly how the product has helped them.

Instead of, “This is a super duper product”, a much better and more powerful testimonial would be such as “XYZ helped me make $35,000 this year with three clicks of my mouse!”

The more specific you are, the more useful and powerful they will be.

Take testimonials one step further by urging your happy customers to provide a audio testimonial, a real persons voice stating how good the product or service is.

Better yet, put your testimonials on steroids, gather some video testimonials and you’ll add so much to your copy and increase your chances of conversions 10 fold.

Discover how to get more Testimonials with our Simple Testimonial Mastery Report.

8. Almost unbelievable


It’s a fine line which most marketers some times cross over to the dark side, with unbelievable claims.

You need to make you claims that border just on the edge of being almost unbelievable, but to the customer, it is still possible. And I don't have to tell you, that they need to be true.

$1,000,000 a year would seem impossible and unbelievable to most people, where $30,000 sounds much more achievable.

If you hype your sales copy to much, do you think your prospects will believe you? If they don’t believe you, do you think they will buy from you?

Some copywriters are of the mind that you shouldn’t need any hype to sell your products, hype free selling.

In my opinion, it depends on your product and how well you can write your copy.

Bottom line, don’t make promises your product or service can not keep.

9. Professional Copywriter


I’ll be the first to tell you, copywriting can be an art and can take some time to learn. I don’t mean to say it’s not possible to write copy that sells without extensive training or experience; I am just saying it might not be a big hit your first time out.

Experience is the key word, along with testing. Any sales copy needs to be tested to verify it’s results, which is where the experience comes from.

Calling all Experts

With that said, you could take the easy and much quicker way out by hiring a professional to write your sales copy for you. While it may cost a few bucks, the right copywriter could provide you with almost instant sales. Almost like money in the bank.

Even a professional produced sales letter will need to be tested, but usually they will pull well from the start, least they should. Do your research before hiring any one. I am amazed at how many people give strangers money without doing the research. Believe me, I’ve seen it many times, too many.

You can also create your own compelling copy with our video series: Online Copywriting Pro

10. Testing and Tweaking


Small improvements can create Huge Gains. Increase your conversions from 1% to 2% and you’ve doubled your sales.

To really know how well your selling letter is converting you have to test. You already know that, but are you doing it? Every one talks about testing but it seems few follow through and actually do it. Guilty myself.

Many people say they don’t have enough traffic to test, not true. If you don’t have that avalanche of visitors beating down your doors yet, you can still start by testing the most important parts of the sales process. This allows you to test only a few variations so you do not need as many visitors to provide usable data.

First and foremost is to test your headline, or test different versions. The headline is the first thing your visitor see and most likely the biggest reason for them to stay on and read more or leave all together. After all it your headline doesn’t grab their attention, they will not be reading the rest of your content or copy.

If you want to write powerful Headlines, Check out our Free Report: Powerful Headline Writing Forumlas

Another important part of your sales copy that needs testing is your call to action. You could have written the best copy in the world, but if you don’t have a strong call to action, you could be losing sales.

11. Strong Call To Action - Reasons To Buy


I am referring to your buy action or buy copy, where the visitors click to make the purchase, or to simply sign up for your mailing list.

Surprisingly some marketers do not put much effort into their call to action.

You need to actually tell them what you want to them to do.

“Click here to order the XYZ E-book Right now”. Would be a simple pitch, but still tells the reader what to do.

You could also use interaction for more of a commitment from the visitor. Some ideas would be checkboxes like this:

 Yes Jim, I Want my Personal Copy Of XYZ!

You could also offer a reward for purchasing, such as a limited time bonus.

There could be a price reduction if they order immediately.

Putting up Limits

Limiting the number of copies being sold could be another enticement for the visitor to make the purchase. A time limit could work as well. Retail stores use this tactic often, such as a one time sale, or holiday sale. Count down timers are perfect examples for the web.

Often membership sites will have a member limit to push sales.

And for heavens sake, make the purchase process as easy as possible. Look at many of the big sellers on the net using such devices or easy ordering such as “One Click Ordering”. They do it for a reason, to make it super-simple brain-dead easy for customers to give up their cold-hard cash.

Infomercials are famous for… “Order within the Next 5 minutes and We’ll throw in _____”. Why? Because it works. They will often pile on bonuses, such as doubling or tripling an offer.

Much can be learned from watching infomercials. Companies pay big money on television commercials and infomercials… because they sell crazy amounts of products.

12. Mistakes


Here are a few mistakes people make when writing content or creating sales copy that you might want to stay away from or at least, keep in mind as you create.

Big blocks of text

Who wants to read a big long block of text? No one.

I see many blogs with this problem, it’s like one extra long super boring sentence, that seems to run on for pages. Think about it for a minute… do you get all excited to read a page long area of text? To readers, your making them work.

Break up your writing into two to three sentences at a clip, make it quick and easy to read and you’ll get and keep more readers. This can also be beneficial for those that scan pages.

Justified text

Actually this is one I just learned about not too long ago. If your not sure what I am talking about, I am talking about when the text lines up straight on the right and left, like a newspaper column.

I use to justify the text in my e-book, I thought it looked so professional. Thought I was so cool, but not for long. A Mentor of mine called Joe Vitale enlightened me in one of his books. He explained when you justify text, it’s like a big block, like I mentioned above, to your readers it looks like “work”.

Who wants to work when they read? It changed my formatting style pretty quick.

So often, it’s the little things we don’t think about.

Traffic leaks

Surprising I don’t see this one too often but it does happen. On your sales page, landing page or squeeze page, the action that can be taken is to click the buy button, or enter their email address, or to simply click a link. Give them reason to leave, such as links to other sites (including social sharing buttons) and they just might leave, never to return, ever again.

There are some links every site should have, such as an earnings disclaimer, affiliate or support links, just make sure to place them at the very bottom of the sales letter. They are still accessible, but not distracting, not drawing them away from the copy until they have read everything.

Hey, what a minute, that’s more than 10. Dang it. Guess that's your bonus for the day.

Well, that pretty much covers everything I wanted to get across. The rest, of course, is up to you. Not one of these tactics will help your sales or put more subscribers in your autoresponder account, unless you put them in practice and use them.

I also created a PDF, your welcome to download here:

 10 Simple Tactics For Increasing Conversions

I’d love to hear your thoughts. Do you have anything to add?

Be sure to leave a comment below.

Thanks for reading. If you've found this post useful, please share on your social networks. Your support would be appreciated! And good Karma?

To your success,


Ron Killian
Scratching out a full time income on the big ole web since 1998. Helping others create their own full time online business.
Ron Killian
Scratching out a full time income on the big ole web since 1998. Helping others create their own full time online business.
  • Anything to add?

    Don’t be shy…

  • Ron Killian
    This are great tips you put down there it will go a long way to help me get the targeted traffic and conversions to my email list
    i rep clickableblog.com

    • Hello Ejiga,

      Glad you found it useful.

      Thank you for stopping by and leaving a comment 🙂

  • Hey Ron,

    For the uninformed, these tactics are basics for conversions. I know that the best of tactics should involve helping to solve the problems of readers.

    Consequently, any tactics that never provide value to the visitor is not going to increase conversion.

    In summary, I agree with the tactics you have shared. Newbie marketers can use them as basis for increasing conversions!
    I left this post in kingged.com as well.

    • Thanks for stopping by Sunday.

      I agree, when we solve a problem, we have a much better chance of making the sale or selling more. It’s worked for years, even before the internet was a thought.

      Yep, we need to provide some kind of value to get people in our funnel.

      Appreciate the comment 🙂

  • Hello Ron, I found your article on kingged.com and it is amazing & interesting. These tactics will surely help me to make good content and increase my conversions. Thanks for sharing!

    • Hello Pawan,

      Glad you liked it. Thank you for your kind words.

      Thanks for stopping by and leaving a comment 🙂

  • Hey Ron,

    This is a nice break down of increasing your sales conversions.

    One step that i hated was testing LOL… It can be quite tedious for me go through ad after ad, or optin after optin, but it’s definitely worth the time and effort.

    Also the use of emotion words gives your ads some juice. People buy because they want to fulfill some type of emotions more so than just knowing “the facts” about products and services. When you can use the specific words to trigger some type of emotion that your probably of making sales goes up.

    Also using images and videos makes a big difference than just using text. It’s attractive and it gives your audience a visual of what benefits they’ll get or it shows that you understand what they’re going through. Also, with videos it increases your credibility because now your audience can see that you’re actually a real person and also if they can relate through your gestures and expressions.

    Thanks for the share Ron! Have a good one!

    I found your post on kingged.com under internet marketing

    • Hey Sherman,

      Thanks for the kind words.

      Testing can be a pain to set up. But once it’s set up, there is not as much to do, just seeing what workings and what doesn’t and switching things out. Like you said, it’s sure worth it!

      They say (the pros) that people buy on emotion and justify with logic. So, yes it can be most powerful. And helps to hit the hot buttons.

      I am still working on using more images. But I find it difficult to use images and make it look nice. Finding the right one in the right size, ect. Don’t want to just plop a graphic just anywhere like so many people do.

      Video is still by down fall. Have not taken the plunge. I keep saying I will, but guess it’s out of my comfort zone, so it’s a hump to get over. Totally agree that it can boost your credibility. No doubt about it.

      Do you use video’s yourself?

      Thanks for visiting Sherman and thank you for your comment and sharing. Appreciated!

  • Hey Ron!!

    Great blog you got going here, and very valuable blog post as well!

    One of the best tips, I would say, is to to tap into people’s emotions, and also make your sentences as easy to read for the eye as possible!

    I tend to only have one to two sentences per line, max!!

    You definitely do not want big chunks of text on your post. That can tire the eye and get boring for someone, very quickly.

    Knowing how to space out your sentences is very important!

    These are some great tips man! … if these tips are implemented consistently, it can definitely boost up your conversion rates, and bounce rates on your site! 😉

    I’m liking your blog here, Ron!

    Keep up the great work!

    Have a fantastic week!

    • Hey it’s Mr Podcast 🙂

      As others have mentioned as well, your right on, tapping into emotions can do wonders for our ads, optin’s and sales copy.

      Good thinking about only one or two sentences. I try, but lately think my content is getting a little chunky. Gotta be more careful.

      Yep, who want’s to read big blocks? No one.

      Glad you like the blog. Thanks for the comment!

      How is the podcasting coming along? Looks like your cranking them out.

      Good to see you Freddy.

      • haha I like that nickname! 😉

        The podcast shows are a nice hit from my internet marketing blog man! … people are loving them already!

        Thanks for asking!

        Gotta keep cranking them out consistently to build up that fan base, right!

        Keep up the great work yourself man!

        I’ll see you around Ron!

        • Well, maybe it should be more relevant. Mr. IM Podcast? Something like that.

          Awesome to hear the podcasts are going over so well.

          From what I remember, you have them on iTunes, correct? Are you seeing much traffic from there? Seems to me it could be a nice source of “fresh” traffic? And I think there are many places to submit podcasts as well.

          Don’t be a stanger. I’ll do my best to keep up with your audio.

          Talk to you soon.

          • Yeah… that’s more like it man! haha

            And yeah you can find me on iTunes now! .. just search for the ‘Freedom Blogger’

            I just started doing good podcast shows man, can’t see any stats right away! .. but I’m not even doing it so much for traffic, but for branding and truly wanting to help people!

            Helping others is my focus, the traffic, leads, and sales, come naturally with that main focus! … you know what i mean!

            When you change your focus from just trying make quick sales, to truly caring and helping others, that is when you make money a lot easier! 😉

            That is just how it is!

  • Hey Ron,

    This is an excellent post.

    Your point about Joe Sugarman is right. You want readers to head down that slippery slope and the best way to do that is making each sentence more appealing than the last.

    When I studied copywriting, I learned that testimonials go a long way. But they have to be benefit-laden testimonials. The type that makes any new readers see the true benefit for signing up/purchasing.

    Excellent points here. All of them.

    – Andrew

    • Hey Andrew. Good to see you 🙂

      Thank you for your kind words. Joe was a powerhouse wasn’t he? I just had to google him. You know it’s now 77? Did not think he was that old.

      That reminds me, I have his book Triggers, but I never did finish it. I need to drag that out and consume it. Have you read it?

      But your spot on, getting our visitors to read it all is key. Not just sales letters but our content as well. An art that mastered can do wonders for our business.

      Good point about testimonials, with strong benefits, can increase their power greatly. I remember reading a copywriting post that talked about how people can and often do buy just because of one power-packed bullet or testimonial. It hit me because I’ve bought products just because of one or two key bullet points.

      Copywriting is another one of those things that I need to study more. Too much to read.

      Thank you for your comment Andrew and thanks for stopping by.

  • Hey Ron,

    Another awesome post. As usual I am late, but better late than never, 🙂

    You are right about simple language. Sales copies that are stuffed full of jargons only appeal to those who wrote them – BIG fail. Perhaps that’s why professors in Universities are better off writing boring textbooks than writing sales copies, 🙂

    Lovely quote by John Caples, by the way, and very true – simple language is the only kind most people understand!

    I also agree with you about the use of emotional words in helping to write intelligent copies. For example, the heading you used in this post is a powerful one that compels anyone to click through and take a closer look. It sure sucked us in, 😉

    And of course, the “benefits not features” tactic has been around since forever but most still don’t incorporate it in their copies. They can’t get it out of their heads how wonderful they think their products/services are. Who cares if you can’t tell them how they can benefit from such products/services?

    Also very true about the importance of presentation. I certainly would not be “jumping to buy something from a store that looked like it was decorated by a run-away twister”, 😀

    And with how easy it is to make copy more presentable these days, it’s still a wonder that many people don’t care enough about it. Yet we blame everyone else but ourselves when we don’t make sales, right, 🙂

    These and the other tactics are indeed very powerful and I agree with you – they WILL triple sales conversions, but like you feared in the last part of this post:

    “Not one of these tactics will help your sales or put more subscribers in your autoresponder account, unless you put them in practice and use them”. And that’s always the problem – PUTTING THEM INTO PRACTICE. Most people know at least some of these tactics but they still don’t put them into practice. Hopefully by reading this post, you have reminded US to put some or most of them into action in our next copy, 🙂

    Thanks again for writing this and sharing it on Kingged.com. I have “kingged” it, just like the many others before me.


    • All hail! 🙂

      Good to see you Kingsley.

      Yes, better late then never. Although you missed out on the pizza. It’s all gone. I think Freddy ate the late slice of pepperoni.

      Think we all agree, simple language is so much better. Ya, I wonder if people would learn more, or retain more, if the textbooks where not so boring. What a drag. Who doesn’t dread reading one of those.

      You got it, emotional words can make a big impact. Think every one commenting has chimed in on that one.

      I don’t know about my headline sucking people in. It’s something I work on, hopefully my skills are improving.

      As for presentation, there really is no excuse for not having a good looking site these days, so many theme’s for wordpress alone. Well, unless you got stuck with a system that is outdated and not easy to renew.

      I agree, it is pretty easy to make our copy presentable these days. With all the plugin’s we have plenty of design and presentation options.

      Obviously the biggest problem for most people online, many did not put stuff in to practice. Your sure right about that. Can’t say I haven’t been guilty myself.

      Thanks for the kind words and stopping by to leave a comment. 🙂

  • Chery Schmidt

    Hello Ron, All great tips my friend! I never gave much thought to many of your tips, starting with #1 Write at a 6 grade level HUM? I do find this interesting!

    I also never really use emotional words and copied your examples for future use.

    I do use a lot of pictures of myself and have used video in the past and do need to take the time to get back into this habit.

    Thanks for the great post, really got me a thinking today.

    Chery :))

    • Hey there Chery.

      Glad you liked it. Simple language is suppose to be best. Seems to work for me. 🙂

      Well that and, so you never have to worry about any one not getting what your saying.

      I probably beat the emotional words idea to death in my comments and post, but, yes, no doubt about it, they work and they work well.

      You do use quite a few pictures of yourself, think your one of the few that I’ve seen actually.

      Seems most of us don’t use video, well except for Carol and My IM Podcast. As I’ve said it’s a little out of my comfort zone and I always mess up and start over like a gazillion times. Sure i am not the only one.

      Thank your for stopping by and your awesome comment 🙂

  • ➤ Hi, Ron,

    Love these simple yet very powerful tips. My favorite thing is to “best way to write anything you want others to read is to write as though you are talking to a friend, you could even imagine a friend sitting across from you” <— simply awesome, and this has been my goal from the beginning. I’m much better at it now, and you’re a master at it, in my opinion.

    I’m usually trying to write copy that evokes an emotional response – sometimes it does, sometimes it doesn’t. But I try! 😀

    Absolutely agree with having them picture the results in the headline, so your example is well taken. I heard this one too: “6 Weeks to Skinny Jeans”

    I just love the benefits not features advice, awesome!

    That's interesting about justified text, and while I respect Joe's opinion, I differ in mine. I prefer to read justified text because to me, having to jet my eyes back and forth back between the varied-length lines seems like much more work.

    So I actually use justified because that's what I prefer reading. I do keep my paragraphs very short so I don't think it's an issue on my blog.

    My second favorite would be left aligned, but can't stand ‘all centered’ text. To me that's a lot of work to read.

    You are absolutely right, we definitely can learn from infomercials, and we should be observant when confronted with any type of marketing.

    What a wonderful share, Ron, I really appreciate the extra bonus information you gave as well.

    Hope you're having a great day..

    Spreading the word…
    🔹Carol Amato

    • Always good to see you Carol. Thanks for stopping by.

      I had to re-read your first paragraph a few times. I sure don’t feel like a master at it, but I will take what you said. Very nice. Thank you. 🙂

      Hey, your trying, that’s what counts. Why is it that we know about hot buttons and the likes, but we either forget or don’t work in the right words? Well, least for me. As I said in a earlier comment, I have several swipe binders next to my desk, one with all kinds of emotional words/hot buttons, but how often do you think I pull it out? lol

      “6 weeks in Skinny Jeans”. I love that. Don’t know if it get’s much better than that. And you know, but many people don’t realize, that those kinds of examples are around us every day. Just spend some time looking at magazine covers, they are loaded with outstanding copy we can learn from. Some of best copy you can find. My wife get’s womans’ world and wow, for any one in the diet or weight loss niches, it should be required reading of every issue.

      You probably see it as well, but I see so many optin boxes, and sales pages for that matter, with boring feature type copy. So rampant. People are very unlikely to pick up some ones “Free Resource Guide”. Why? What is it? Why should I? Little to no reason to give up their email address.

      Very interesting opinion on justified text. I am just the opposite. But that’s what’s great about conversions and discussions like this, varied opinions. 🙂

      I agree, all centered text just looks “wrong” doesn’t it?

      Even though most of us laugh at infomercials, I think they are some of the best to learn from. I remember when Pitchmen came out, I loved that show. Sadly with the great loss of Billy Mays, it did not last long. But you got to see behind the scenes and see that they test the commercials and track everything in real time. So when you see their same commercials over and over, you know it is a big winner.

      Appreciate your comment and your kind words. Makes my day.

      Glad you liked the post.

      Talk to you soon.

  • Hi Ron,

    You’ve put together a great list here…even if you can’t count to 10 🙂
    OK, I know, you over-delivered. Again. You’re an expert over deliverer!

    All the points are valid and they intertwine. Miss one and you have a potential hole in your conversion process.

    I like to focus on presentation. It was hard enough getting somebody to your site so at least make it an enjoyable experience when they get there!

    Here’s to higher conversions!
    – David

    • Well, I got to the 10th finger and didn’t know what to do.

      No expert here. Just a rambling addiction.

      You’ve been doing a great job with presentation. Your blog looks better every time I visit. I agree, making the visit enjoyable can help.

      Yes higher conversions!

      Thanks for stopping by and leaving a comment David 🙂

  • Lawrence Berry

    This was a great post. I agree with everything said here that can boost sales conversions. I really believe in the power of testimonials. It has gotten me to be more interested and buy tons of products and services. When I see that other people have loved the products or service that I am looking for, I feel more confident that it can do the same for me. I put more trust into the brand. I think this what happens with other people as well. I think you should make the page simple , yet powerful with many images and simple captivating words.

    • Hey Lawrence,

      Social proof can be so powerful, can’t it? I’m with you, testimonials have pushed me to a buying decision on more than one occasion. Think you are very right, builds much more trust.

      Simple is good.

      Thanks for reading and leaving a comment 🙂

  • I used to do a lot of salespages back in the day. It’s been so long and I’m sure I’m super rusty now.

    These are all top notch tips Ron.

    One thing I would add (that’s really stupidly simple) is to make sure there are no spelling errors (or grammatical stuff) unless it’s on purpose. I made the mistake in the past of not having it reviewed by an editor and that really killed one of my landing pages.

    Keep it up Ron! Enjoy the weekend!

    • Sure your not that rusty Dennis. Creating good copy if defiantly an art.

      Glad you liked the post.

      As I mentioned at the top of the comments, grammar is one thing that still haunts me. Maybe I should taking some writing classes?

      Bet it does hurt on landing pages. Makes sense, hard to trust some one when there are all kinds of spelling and grammar mistakes.

      Appreciate the comment! Thanks for stopping by.

  • Hi Ron,

    You know it couldn’t have been outlined any better. The 10 tactics you outlined are simple, yet the most powerful. my favorite is about using simple language. whenever I hear personal speaking in a ways that sounds confusing- using MBA/GMAT words, I always ask: are you speaking to yourself or your audience?

    Thanks for reminding us all to KISS- Keep It Simple & Sweet

    • Hey Mr Dan,

      Good to see you. Thanks for stopping by. 🙂

      Glad you liked it. Your not the only one talking about simple language. I’m with you, simple is better. And yes, big words might make people think they sound smart, but doesn’t matter if people don’t understand what they saying.

      Exactly, sounds like they are talking to themselves.

      We all need reminders, don’t we? Know I do.

      Thanks for the comment. Don’t be a stranger.

  • Hello Ron,

    I really enjoyed reading this blog post. I agree about writing for everyone. You are right it should be simple so that everyone can understand. Using big and complicated words that no one understands is not a good idea. Who wants to have a dictionary out just to read a blog post? Not me.

    Having a call to action is a must too. Like you said we as bloggers have to tell our readers what to do. Sometimes people just need that extra push. Thanks for sharing this with us!

    • Nice to have you here Maketta.

      Yep simple language is the best way to go. And for non-writers like me, it makes it a “little” easier.

      Agreed, we need to guide our visitors and prospects into taking the action you want them to.

      Glad you liked it and thank you for your comment 🙂

  • Hi Ron,

    You had me at:

    So it only makes sense that we squeeze everything out of the hits we do get.

    Great example of simple language Ron, I’ve never used – Hi Fi – sentences when chatting casually with friends and family. I think I’d raise – more than an eyebrow – if I tried, and I do want to stay healthy at my age.

    Writing – Inbound marketing – Blog post content consistently is really a ton harder than anyone thinks, but so very important for every site owner if they want to engage and do business with site visitors.

    Crafting Interesting copy, with emotion well mixed in, makes for an awesome (winning) marketing solution. That said my experience has been this is tough to churn out Blog post after Blog post, but one has to really work hard at it and persevere for a bit.

    It’s an uplifting feeling when your local baker or barber says – Hey
    Ron – brilliant Blog post I could not do better if I wrote it myself.

    That I guess is time to celebrate with a chilled one.

    Everyone, wants to know how a specific product or service will add value to them, or make life easier for them, no one really wants to read about features. Touting features is too outbound these days and definitely does not work.

    Ron, this is beautifully crafted, excellent Blog covering various – Real Techniques – for increasing conversions. Thanks so much for sharing this.

    • Hey Ivan,

      Thanks for hopping by.

      Hi-Fi, I like that. Very good. So no talking MySQL, arrays, split or explode around friends and family huh? I know I’ve had many people ask me over the years what I do online. Soon as I try to explain it, I can see their eyes glaze over. I don’t same much these days. It’s usually, “I sell stuff online”. 🙂

      Yes, content can be tough for some folks. Though, not always as difficult as they think. We just need to get started right?

      I know for me, I don’t always use emotional words or interesting copy. Have the swipes, just forget I guess. Need to make more of an effort.

      Almost time to celebrate. It’s only Thursday here. Might be seen as a drunky starting too soon. Cheers to you Ivan.

      Benefits tell, features sell?

      Very grateful for those that have stopped by to comment. Now if I can figure out the code to get every one to share everywhere (if they find it worthy), I’d be happening 🙂

      Thanks for the comment my friend.

  • Hi Ron,
    Excellent advice you have given us here. Reading through, I was reminded of all the courses and trainings I went through and you put it right here in one blog post. BRAVO!

    I learned a long time ago that we need to write on a 6th grade level. I am mindful of that because it does work. When writing a blog or sales copy, we do have to be writing to our “friend” I have created an avatar with a very long list of qualities to write to as a “targeted audience” Sure helps me writing.

    Simplicity to me is a key factor, especially when I visit other blogs. Those that don’t have any personal touches. Nothing worse than seeing a long winded blog post that the writer tries to impress others with those big words.

    When it comes to copywriting we do have to be mindful of pointing out the “pain” and giving the “joy” to whatever it is we are selling. Then that good old testing process comes in. Tweaking our way to get just the right touch. A difficult task at first, but after getting used to it, it does become second nature.

    I just have to say I love the way you write and will share and return!


    • Hey Donna, I appreciate you stopping by.

      Thank you for your kind words as well. Don’t know if I covered enough for every one, but I gave it a good shot 🙂

      Writing simple sure is the way to go. It’s worked for me. I like your idea of using an avatar when writing copy, great idea. I’ve heard that one other place, but I don’t practice it enough. And like you said, it makes it easier for the copy to flow.

      Know what you mean about long winded posts. Or those with big paragraphs and like you said, fancy words that require a dictionary for many folks. Think they might be mainly impressing themselves, huh?

      Yes, pointing out the pain and providing the solution, you hit the nail on that one. And testing, oh how so many people don’t test, it’s amazing, isn’t it? That or they just don’t know how. Or maybe it’s too much “work”?

      Thanks again for your comment Donna 🙂

  • Linda Schrier

    Hi Ron,

    Thank you for the awesome post, giving 12 methods for increasing conversions.
    You are so right about writing in plain language so everyone can understand the message and write like your talking to a friend.

    The look of our blogs does really count. I had to change mine and the results of those changes improved traffic. You are so right about having your picture on your blog. People want to see who they are doing business with.

    I love the video idea and they work good as I’ve noticed on other sites and don’t make promises you can not keep.

    My mentor taught us, if we are having problems then outsource it and that is what I do with my projects.

    A strong Call To Action is a must and I need to keep this in mind when writing.

    Loved your post, Ron and you have a wonderful weekend!


    • Hi Linda,

      Thanks for dropping by 🙂

      You said it, write like your talking to a friend, best way to go. And yes so much more understandable.

      Your blog wasn’t working for you previously? Was it keeping people from visiting? I think I tend to change my too often..lol

      No doubt that your picture can build some trust. Least people can see there is someone real behind the blog.

      Too many people making promises their stuff can’t keep isn’t there? Guess there always will be.

      Outsourcing is a great way to go. Course some people don’t take advantage of outsourcing, like me for me at times. Plenty of times I could have saved myself time and money.

      I don’t always put up the best CTA’s myself, like you said, it’s something we need to keep in mind. Guess if we keep it in mind enough, it might become a habit?

      Glad you enjoyed it and thank you for you kind words.

      Nice to met you, and wishing you success online. Hope to see you again.

  • mark newsome

    Excellent content as usual Ron!

    You provided an awful lot of meat on the bones, as it were!

    There are more than enough proven strategies to not only move off center,
    but come out of the gate on the right foot and build from there!

    You could almost or very easily turn your excellent post into a ten or X most
    common conversions mistakes, far to many newbie online marketers make!

    And “how to” correct them!LOL! Great job and thanks for sharing some excellent content!!

    • Hey Mark,

      Thank you for your kind words. I hope it helps folks generate some profits. Was the goal. At least, like you said, something to build on.

      Appreciate the comment. Good to see you 🙂

  • Enstine Muki

    Hey Ron,
    That’s a great post with a lot of meat.

    I have written a couple of Affiliate Product Reviews

    Initially, I used to miss the point by focusing on features. But I soon started seeing more sales and commissions when I learned that laying emphasis on benefits is the better way forward.

    That’s why I hail point #3. Of course the 10 points are top and cannot be disputed by any marketer who knows what it takes.

    This post has a lot of value and worth sharing man. Thanks for contributing value to the community.

    I pray you have a more wonderful week

    • As always good to see you Enstine.

      Those benefits sure can make a difference huh? Sounds like you proved that in a profitable way.

      Thank you for your kind words. Glad you liked the post.

      I’ll have a better weekend when stuff gets working right again 🙂

      Appreciate you stopping by. I’ll talk to you soon.